Years
History Revisited
Victorian-style boots, '20s baggy pants, '40s casual shirts, '70s platform heels and '90s monogram trends: there’s something for everyone in the new millennium.
Even though it is still too early to define this decade, the quest for individual style that began in the 1990s is continuing through a fusion of the best styles from previous decades. The need for individual protection and freedom is being met by the development of casual sports attire made from hi-tech materials.
New textiles are being developed using the latest scientific and technological progress. Among these 20th century inventions are microfibre, microcapsules, sophisticated composite materials, intelligent materials, and fabrics with ceramic fibres or steel coatings. It is now possible to make clothes with integrated digital circuits and ecological materials. New textiles are pleasant to touch, comfortable to wear and environmentally friendly.
There is great potential in the 21st century for developing these new, high-quality textiles which are capable of reacting to and evolving in the framework of an increased desire for comfort and a resolutely contemporary concept of fashion and beauty.
2000
At the start of the 2000s, consumers are making comfort a priority. The Piuma men’s range is launched.
New “fashion” styles are added to the classic models already on the market. Retailers now have the option of changing the soles, shapes and linings to produce boots in line with their tastes. Neither of the other two manufacturers still in operation offers this option, which is one of DeLuca’s strengths. It is out of the question for the company to increase production volume and thereby standardize its production to the detriment of quality.
2004
Chaussures DeLuca purchases a building on Saint-Michel Street in Montréal-Nord.
2005
The company acquires the trademark Contura — boots distributed in Canada and exclusively designed for mature women looking for superior comfort. Sales of women’s boots now outnumber those of men’s. Their style is simple and sophisticated.